Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

After more than two decades of relative stasis, electricity demand in the U.S. is expected to increase by 25% by 2030 and by ...

When it comes to the latest technologies, utilities aren’t exactly early adopters—with good reason. Silicon Valley’s motto of ...

Analysis finds that since January 2025, more than 108 million electric utility customers and nearly 49 million natural gas utility customers across 49 states and Washington, D.C., will face ...

TROY, Mich.: 3 Dec. 2025 — Record-high average monthly residential gas utility bills ($122) are negatively impacting overall customer satisfaction according to the J.D. Power 2025 U.S. Gas Utility ...

New data has revealed which states have to pay the most, and least, for utility bills, showing the significant amount households have to pay to cover the costs. According to the third-party bill ...

Amazon.com Inc. alleges that a Berkshire Hathaway Inc.-owned utility in Oregon is failing to provide sufficient power for four new data center facilities, highlighting the strain rapid expansion of ...

This is read by an automated voice. Please report any issues or inconsistencies here. Fine print in Gov. Gavin Newsom’s last-minute utility legislation could shift billions of dollars of Eaton fire ...

AI companies are regularly announcing large data center deals that are fueling a rally in the utility sector. But the utilities on the frontline of the AI boom are struggling to figure out how much of ...

The sudden surge in demand for data is fast creating new commercial real estate sectors, including so-called powered land. The land needs to be secured with the permits, utility commitments, and ...

US investor-owned energy and water utilities will commit significant capital over the next several years to new infrastructure investments aimed at reliability and resiliency upgrades, new gas, ...