What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...

Accurately predicting complex agronomic traits remains a major bottleneck in crop breeding. This study demonstrates how ...

This article explores how AI-augmented laboratories optimize high-throughput experimentation and improve efficiency in ...

This important study combines optogenetic manipulations and wide-field imaging to show that the retrosplenial cortex controls behavioral responses to whisker deflection in a context-dependent manner.

What if urban air taxis could, like birds, vary the configuration of their wings in flight? The answer to such questions could soon become reality through morphing wing technology assisted by ...

BOSTON, Dec. 16, 2025 /PRNewswire/ -- PhaseV, a leader in AI/ML for clinical development, today announced key milestones for 2025 that confirm its transition from a high-growth startup to an ...

Optical computing has emerged as a powerful approach for high-speed and energy-efficient information processing. Diffractive ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

A hybrid modeling framework to optimize Chinese hamster ovary cell cultures for monoclonal antibody (mAb) production reduces the number of modeling parameters needed while returning results that ...

Williams, A. and Louis, L. (2026) Cumulative Link Modeling of Ordinal Outcomes in the National Health Interview Survey Data: Application to Depressive Symptom Severity. Journal of Data Analysis and ...