Who What Wear on MSN

From multi-tonal highlights to heatless styles—6 low-effort, high-impact haircare tips I swear by

For me, it's the long, blonde locks I got from my mom. On a good day, my hair gives me that extra boost of confidence—but it ...

An ode to Portal 2’s incredible tutorial joke

Portal 2 ’s very best gag comes at the start of the game, in its tutorial stages, and spins Portal ’s game-design satire into ...

Red Dead Redemption 2's snowy hellscape is the entire game in miniature

The wilderness is closed to you in Red Dead 2's tutorial, and so is the promise of the Wild West itself and the future that ...
Marketing

Part 2: Segmentation

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...