Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The controversy over the blown targeting call in Arizona State's 39-31 double-overtime loss to Texas in the College Football Playoff quarterfinals is picking up steam. The overwhelming consensus: The ...

The Texas Longhorns caught a big break in their College Football Playoff quarterfinal game against the Arizona State Sun Devils at Mercedes-Benz Stadium in Atlanta, Ga., on Wednesday when a targeting ...

Michigan kicked off its 2025 season with a dominating win over New Mexico. While there were signs of rust and a need for players to gel and learn the system a bit better, overall, it was a great game, ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

The College Football Playoff has itself an officiating controversy after Texas' thrilling 39-31 double-overtime win over Arizona State in the Peach Bowl College Football Playoff quarterfinal game on ...