In Bustle’s Trial Run, an editor shares her unfiltered opinion as she sweats through the buzziest workouts, visits must-know fitness studios, and puts the latest exercise tools to the test. Here, an ...

Tennis champion, Serena Williams, enters her next chapter with a new lifestyle brand of performance-care products designed to redefine and ritualize self-care. She has teamed up with two CPG veterans ...

Will Perform, the DTC pain relief and performance care brand co-founded by tennis legend Serena Williams, launched Friday on Walmart.com and is headed to Walmart stores in June. Introduced as a direct ...

DAZN Group is set to focus on its streaming service following the merger of its Perform sports content and data vision with U.S. firm STATS. It had been speculated that DAZN was seeking to offload ...

CHICAGO & LONDON--(BUSINESS WIRE)--Today, STATS and Perform completed regulatory and closing requirements to officially combine creating the leading sports company in artificial intelligence (AI) and ...