Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. The idea that serving customers might comprise an inspiring ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. The value-creating enterprise was the theme of my last ...

There is a fundamental differentiator between companies that are winning the digitization race and transforming industry segments and those that have traditional business models. I’m talking about ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ben Crudo Trees aren’t up ...

Shift your organizational priorities and operations to be more customer focused Your email has been sent Today’s tech executives are operating in a rapidly changing market compared to where they were ...

ATLANTA--(BUSINESS WIRE)--DecisionLink, the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

Leveraging the power of behavioral science and psychology, you will learn how to reengineer the customer experience to maximize value at every stage of the decision-making process. Specifically, you ...

This piece has been co-authored by Ram Devanarayanan, associate vice president, senior industry principal at Infosys Finacle. Between 2015 and 2019, while the gap in bank lending to small and medium ...