To further hammer home the point that car buyers are a boring lot, the BASF Color Report for Automotive OEM Coatings for 2025 ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

The annual Global Color Report was recently released by BASF, Germany's largest chemical company, and shows 81 percent of new cars produced across the globe in 2023 were boring shades of white, black, ...

Before you peel away from the car lot in your shiny new vehicle, you may want to stop and reconsider the paint color. Not because that amazing red finish isn’t eye-catching, but because it might not ...

A Volkswagen Golf Harlequin parked in Germany - Art Konovalov/Shutterstock Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle ...