In the US, the Media Rating Council (MRC) has granted initial accreditation to the ARF's DASH TV Universe Study, which provides comprehensive estimates of consumer television footprints across ...
The Media Rating Council (MRC), a widely trusted industry group that sets standards and metrics for television, video and other media has officially suspended its accreditation of Nielsen, following ...
Here’s a sign that attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to ...
Fluid and gas handling company MRC (NYSE:MRC) will be announcing earnings results tomorrow after market hours. Here’s what you need to know. MRC Global met analysts’ revenue expectations last quarter, ...
Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...
MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service. In addition, the MRC renewed ...
Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...
The Hollywood Reporter parent company MRC and Penske Media Corp. on Wednesday announced a deal to create two joint ventures in publishing and content, with both companies holding significant ownership ...
Project X Entertainment and Radio Silence have joined forces with MRC to finance and produce original horror and thriller films under a joint venture agreement, the companies announced Wednesday. The ...
The MRC Entertainment has separated its media assets from Todd Boehly’s Eldridge Industries in a reorg in which MRC co-CEOs Modi Wiczyk and Asif Satchu will take bigger stakes in production with ...
Fluid and gas handling company MRC (NYSE:MRC) will be reporting results tomorrow afternoon. Here’s what investors should know. MRC Global met analysts’ revenue expectations last quarter, reporting ...
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