Gillette's new advert discouraging sexism has caused a storm around the world. And now the brand is being accused of hypocrisy because its products for women are generally more expensive than its ...
Leading grooming brand, Gillette has just launched its new Intimate collection. Featuring four new products, the Gillette Intimate range is designed for easier, tidier and safer shaves ‘down there’.
Gillette has long propagated its role in a man's life as the great confidence-builder, telling us a clean shave means you look good, you can get what you want and, yes, the ladies will take notice.
Gillette joins a list of brands that is getting longer: brands that are no longer “neutral” when it comes to important topics related to the lifestyle experience the brand enables. Dove, American ...
The shaving giant Gillette knew that its new ad addressing the #MeToo movement would be divisive. But the brand still went ahead with it hoping to appeal to future generations of customers. The ad is ...