Differentiated marketing aims to create a highly specialized product or service that appeals to a smaller group of people. Meanwhile, undifferentiated marketing appeals to a broad market base. The ...

Small companies use undifferentated marketing strategies when their products and services appeal to all customers or consumers. Differentiated marketing strategies are employed when a company's ...

Ratcheting up national climate pledges is essential to keep the Paris Agreement’s 2 °C goal within reach, but uneven climate policies can distort trade and undermine industrial competitiveness. A new ...

Discussion on when differentiated thyroid cancer is determined to be iodine-refractory, and how patients should be followed in this setting. Health care specialists share insight on the work-up of ...