YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post The case for and against CTV in 2026 B2B marketing budgets appeared first ...

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

Not so long ago, owning a “colour TV” was a status symbol in Indian households — a marker of technological progress and ...