While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

YouTube announced features in Studio to help creators optimize content, including improved research, shareable clips, and enhanced playlist analytics. YouTube Studio has a new research tab to help ...

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube looks to be developing another AI ...

YouTube introduces new impression insights, enabling channels to see a breakdown of new and returning viewers. YouTube has introduced a new feature in Studio analytics that shows the number of ...

The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively. YouTube unveiled three new updates for content creators, ...