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This TikTok-famous toothpaste promises to conceal stains, neutralize yellowing and improve brightness in smiles. But is this for real or just a load of internet-driven hooey? Dentists say there is ...

Hundreds of Aussies are claiming whitening products have caused problems with their teeth after one woman online alleged "purple whitening toothpaste" caused her to need a "filling" — but according to ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

Read on for the best at-home teeth whitening products--think Colgate, Crest and Luelli--that tackle everything from lingering ...

For years, blondes have been buying up purple shampoo to “tone” their hair. The reason why is a lesson in color theory: Purple is opposite from yellow on the color wheel, so when hair starts to look ...

You can always count on TikTok to find a new beauty secret and make it an instant hit, and in the pursuit of whiter smile, TikTokers have discovered a product that they’re calling purple shampoo for ...

As global marketing campaigns go, getting Kim Kardashian to trigger a TikTok tidal wave of hype is probably about as good as it gets. Australian teeth whitening brand HiSmile, dubbed 'purple shampoo ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...