So you're ready to hire a writer. Great! But before you commit, make sure you're picking the best person for the job. Here are my tips for hiring web writers. Make sure you really need a writer.

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical.

AS NEWSPAPERS SURGE ONTO the Internet (more than 3,600 by late 1999), print journalists have also learned to make use of tools long familiar to their broadcast counterparts: tape recorders, video ...

If there’s one thing everybody knows about the Web by now, it’s that people read differently online than they do on paper. Why, then, do so many business websites (perhaps even yours) still read like ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Users want to find what they are looking for as quickly and easily as possible. Web-oriented writing and editing are essential for optimal content delivery. The only web constant is change. Stylistic ...

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...