Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-Cola, ...

A newly developed technology could revolutionize the future of virtual reality (VR). The innovative electronic skin, known as an e-skin, is a soft, bendable, and wearable tech that allows the user to ...

With no way of generating resistive force feedback with today’s VR motion controllers, how can we make users feel and behave as though virtual objects have varying weights? Creative agency B-Reel ...

Virtual reality motion controllers work pretty well at syncing up the movements of digital digits with your real ones, but they aren't all that good at recreating the sense of touch. Scientists from ...

A simple scheme of an illusion medium layer that transforms the stereoscopic image of an object (a golden apple) into that of the illusion (two green apples). (a) The golden apple (the actual object) ...

A new mind-machine interface translates brain signals into movements AND sends artificial touch feedback back to the brain. This means monkeys can control objects on a computer display with a virtual ...

British company Ultrahaptics has developed a unique technology that enables users to receive tactile sensations from invisible three dimension objects floating in mid-air. Using ultrasound to ...