First proposed in 1966 by Jack W Brehm and researched extensively over the past five decades, psychological reactance is a motivational state experienced when a person identifies a limitation being ...

The theory of psychological reactance originates in the 1960s with Jack Brehm, who developed it when he was a professor at Duke University. Brehm said that humans are negatively aroused when they ...

Imagine that you’ve just started a new diet, and you ask your partner to support you in your efforts by reminding you to cook healthy meals at home instead of eating out and do something active after ...