SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Understanding consumer behaviour has always been one of the keys tools in the marketer’s kit. This is even more imperative now, when media-savvy consumers have proven to be more resistant to obvious ...