Enhancing the user experience (UX) is a common challenge for brands and retailers, especially as consumers continue to shift towards mobile and e-Commerce. To better understand how users engaged with ...

Traditional web analytics tell advertisers if someone converted, but don’t always provide the context for why. A new breed of analytics solutions, such as ContentSquare and Qubit, hope to break free ...

BOSTON--(BUSINESS WIRE)--Strategy Analytics – Despite a focus from governments and automakers on enviro-conscientiousness and the surge of consumer interest in Battery-Powered Electric Vehicles (BEV) ...

BOSTON--(BUSINESS WIRE)--Strategy Analytics – UX Trends for 2021 – Assessing the impact of the COVID pandemic and potential recovery on aging-in-place, digital wallets, and the smartphone’s role in ...

This report examines how brands and consumers alike can benefit from better user experience. It explores how analytics are powering a revolution in customer understanding and offers insights and ...

In this eBook, we’ll take a look at a selection of case studies and practical guides to show you how you can use analytics to improve your bottom line. Claim your complimentary copy (valued at $29) ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you’ll need to use quantitative ...

Cloud application monitoring and security specialist Datadog has announced the acquisition of Eppo, an experimentation platform which will be integrated with its new parent's existing Product ...