Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which ...

URL shorteners are great for packaging links that you want to share on blogs, social networks and messaging services. Unfortunately, they can pose grave security risks, as two researchers discovered ...

That’s the basic philosophy of an increasingly popular type of web service known as the URL shortener. These tools have a simple job: They will take a long, hard-to-type web address and transform it ...

Everybody spies on everybody on the internet, right? News organizations monitor users’ behavior on their sites to find out which articles do well and where visitors come from. Marketers and social ...

URL shorteners have been around for a while, and can be rather useful. This is especially true when using services like Twitter, which limit the number of characters you can use. But there are hidden ...

Since Twitter limits messages to 140 characters, users have quickly come to depend on “URL shorteners.” These free services take the long URLs for links that we find on the Web and shrink them to a ...

URL shorteners provide a useful, simple, way of sharing links; but these links can unwittingly expose your most personal information. Two researchers analysed millions of bit.ly generated short URLs ...

Web URLs can get really, really long and that, in turn, leads to all sorts of problems. The first problem is one of simple usability. URLs that are 50, 100, or even 200 characters in length will wrap ...

Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar (and Feedburner) and you can’t directly access it as ...

They may save you some real estate in that tweet, Facebook post, or text, but URL shorteners aren’t doing you any favors when it comes to security. According to new research from Cornell Tech, bit.ly ...

Web redirection through universal resource locator (URL) shorteners is adding extra seconds to page load time and only a few have optimized their domain name servers (DNS) for international users, ...

The argument started with a blog posting by Joshua Schachter, creator of social bookmarking site Delicious. Schachter described URL shorteners as being generally bad for most of the online “ecosystem, ...