Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.

How to turn pricing into a growth lever Pricing is one of the most powerful growth levers a business has, yet it is still one ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

In the evolving landscape of financial services and data-driven strategy, the integration of artificial intelligence (AI) with pricing optimization is redefining how organizations achieve sustainable ...

Economic disruption, triggered by a wave of tariffs on imports from China into the U.S. as well as the COVID-19 pandemic, have resulted in a scarcity of microchips for many high-tech manufacturers. In ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...