As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The aim of this paper is to draw together various relatively isolated laws of consumer behaviour for frequently-bought branded goods or services. Starting without formalised preconceptions of how or ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

The NCERT Books are prescribed by CBSE Board and cover the complete syllabus of CBSE Board. In order to score maximum marks in the CBSE board exams, it is advisable for the students of CBSE Class 12 ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...