Tag management is a hot topic for marketers, with good reason. Tags send data about a web page and page visitors to third-party vendors who provide digital marketers with essential marketing data and ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

The "Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, ...

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management ...

Google analytics launched a new set of tools for Tag Manager users, including new APIs, third-party templates and a refreshed user interface. According to Google, the new Tag Manager API lets users ...

When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing, it’s unlikely he thought the problem would still exist today: the absence of a unified ...

SAN DIEGO, CA--(Marketwire - Oct 11, 2012) - Tealium, the leader in enterprise tag management, and Econsultancy, a leading digital marketing publisher, today announced it will host a joint webinar on ...

Much has been said recently about Google’s new foray into tag management. As ExchangeWire rightly speculated earlier this month, the launch of Google Tag Manager is further evidence of Google adding ...

SAN DIEGO, CA--(Marketwire - Oct 9, 2012) - Tealium, the leader in enterprise tag management systems, today announced another record sales quarter, achieving unprecedented growth in revenue and ...