Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Learn how risk-based pricing in credit markets affects interest rates and loan terms based on creditworthiness, and understand regulatory requirements like the 2011 rule.

Gaurav Singh is the Managing Partner of Guddi Growth, an acquirer of B2B Saas and tech-enabled services businesses in the US and Canada. As the managing director of an investment fund acquiring and ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

It’s been a long time since Salesforce helped change the world of technology by claiming it was going to end software. Its model of selling access to a managed service that was hosted on the cloud ...

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) ...

Affordability has shifted from a rising concern over sky-high costs to a defining challenge for the insurance industry.

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

ServiceNow's shift to a consumption-based pricing model has caused short-term investor uncertainty, but is expected to drive long-term AI adoption and monetization from growing usage. Despite missing ...