In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

Strategic brand positioning serves as a cornerstone for enduring success. Successful companies owe their prominence to a robust brand positioning strategy that goes beyond being different from the ...

As a former CEO who scaled a company to the Inc. 500 list multiple times and successfully executed an exit, I’ve experienced firsthand the challenge of balancing strategic vision with operational ...

April 12, 2024 - For law firms, public relations is crucial to shaping their image, fostering trust, and driving success. However, there is a very crowded space filled with voices vying for attention, ...

Executive positioning is a strategic way of defining and leveraging an executive’s personal brand. It is the intentional positioning of a leader within an organization or in the market attached and ...

One of the most common mistakes I encounter in any small business dealing in intellectual property is the lack of knowledge about consistent strategic positioning of how they are showing up to ...