Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

SAN RAMON, Calif.--(BUSINESS WIRE)--Armanino LLP (Armanino), a top 20 national accounting and consulting firm, announces the launch of its new Strategic Marketing Outsourcing (SMO) service as part of ...

The difference between an underperforming campaign and a record-breaking one? It's often down to the precision of your copywriting process. Conversion-focused copywriting is about using ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation ...