Digital marketing specialists are in demand and getting average salaries of over $75,000. Find out the qualifications you ...

Covering the full spectrum of general management principles, the Executive MBA Program’s core curriculum includes accounting, finance, organizations, strategy, economics, and marketing courses.

Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing and was ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

A general framework to create (and maintain) a defensible marketing strategy How to conduct an analysis of your market (SWOT analysis) using time-tested techniques How to map out the analytical ...

Design plays a critical role in creating sustainable creative advantage. This course examines the role of strategic design intelligence in the marketing process. Current theories and practices of ...

Choose your path to attracting an audience and taking advantage of SEO with this variety of digital marketing courses. Digital marketing is key for businesses that wish to increase brand awareness and ...

Enhance your ability to build and manage brands to drive profits and growth. Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth. Access the latest ...

At the SAS Championship golf tournament, I had the opportunity to speak with PGA Tour Champions players about golf, strategy and performing under pressure. What struck me most wasn’t just their ...