Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - even if the logo stays the same ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per ...

Sony Group (SONY) plans to spin off its TV and broader home entertainment hardware business into a global joint venture with ...

Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots ...

TCL will own 51% of the proposed joint venture and manage the manufacturing and sales of Sony's TVs and home audio devices ...

Sony Group Corp. is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd., the latest Japanese company ...

Sony and TCL are forming a joint venture that will see TCL take majority control of Sony’s television and home audio business ...

In a development that's no doubt going to send analysts and fans into a frenzy, Sony today announced that it's ceding ...

TCL taking majority control over the Sony TV business, including its iconic Bravia brand, is big business. Here's why it's ...

Sony has officially announced that it will enter a “strategic partnership” with Chinese TV manufacturer TCL in the home entertainment space. The two companies have signed a Memorandum of ...