If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Learning how to sell on Shopify’s beginner-friendly platform is surprisingly easy. Whether you already sell products or services or just have a great idea for a new business, Shopify is the ideal sell ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...