Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta ...

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. AI Max has no conversion minimums Smart Bidding is required for search-term ...