Since I last reviewed SAP's CX strategy, via ASUGForward 2021, much has changed. CRM industry stalwart Bob Stutz, who returned to SAP in October 2019 to head up the SAP customer experience team, has ...

Few topics are as divisive to enterprise pundits as SAP's CX pursuits. Whether you thought SAP had abandoned CX or was perhaps in stealth mode, SAP's plans to acquire omni-channel player Emarsys ...

WALLDORF— SAP SE (NYSE: SAP), a global leader in enterprise cloud solutions, today announced new generative AI capabilities across the SAP Customer Experience portfolio, including SAP’s ...

PARIS and MUNICH, April 2, 2025 /PRNewswire/ -- Nagarro, a global leader in digital engineering, announced today the business transfer of Notion Edge France, an SAP gold partner specializing in the ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

Businesses that use SAP technology can now benefit from a single source of truth powering shopping and service experiences, integrated with SAP Commerce Cloud and SAP Service Cloud, providing secure ...

Sameer Patel is transforming the customer experience (CX) for software giant SAP’s clients. We spoke recently about the changes occurring for CMOs today and their impact on both the role and the ...

Customer experience (CX) today needs to be the backbone of any business, Geert Leeman, global chief operating officer for CX at SAP, told attendees today at the CX track of SAP's Sapphire Now online ...