Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance ...

It can feel like an overwhelming time for consumers, 68% of whom don’t trust what they see on social media, according to a survey conducted by Critical Mass Media on behalf of my company. This survey ...

In this paper, we introduce a robust framework for identifying historically relevant macro environments based on similarity and significance. We apply this framework to macroeconomic data to assess ...

Results indicate that personal relevance and context relevance are fungible in contributing to user attitudes toward the site. I find that surprising, but the key points are: contextual relevance is ...

An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a brand doesn't evolve, it will soon be forgotten. However, there are ways to ...

Relevance engineering could be a new profession, someone who can understand both the business and technical aspects of search relevance. Get a few search managers into a room and the topic of ...