Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

Rational organization theory is the idea that an organization, such as a business, is a tool for achieving a definable goal or set of goals. A rational organization uses a formal structure to define ...

Rational emotive behavior therapy (REBT) is a type of therapy introduced by Albert Ellis in the 1950s. It’s an approach that helps you identify irrational beliefs and negative thought patterns that ...

Discover the concept of homo economicus, its origins, and why it's essential in economics. Explore its rational decision-making model and its limitations today.

Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...

Some people have faith that their spouse won't cheat on them. Some have faith that things happen for a reason. Some have faith in God. Is there a common commitment underlying these disparate ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

Is rational decision making inherently better than making decisions based on instinct? I was struck by this question during a presentation by Dr. Michael Etgen at our IBM Academy of Technology ...

Mathematics students face challenges with rational and irrational numbers. Understanding the principles and patterns simplifies this concept. Rational numbers can be fractions of integers. Irrational ...

We all have irrational thoughts, often without even being aware of them. But these irrational thoughts keep us from the success we deserve and the happiness we want. Once you’ve identified an ...

It’s surprisingly difficult to prove one of the most basic properties of a number: whether it can be written as a fraction. A broad new method can help settle this ancient question. In June 1978, the ...

Rational Emotive Behavior Therapy is a form of psychotherapy that helps you identify self-defeating thoughts and feelings, challenge the nature of irrational and unproductive feelings, and replace ...