Purpose fails when leaders protect comfortable systems. Doug Conant fired 300 of 350 leaders to make culture as consequential ...

Bandai Namco announced today that it is changing their corporate logo, as well as its business’s purpose statement. In the press release, Bandai Namco announced that these changes will start from ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Many companies feature their mission statement—their corporate vision—on their websites. But these don’t often articulate an organization’s greater “why.” And that “why” can be a massive unlock to ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

The benefits of implementing a business purpose are beyond doubt—those that do it successfully enjoy higher market share gains and grow on average three times faster than their nonpurposeful ...

Please note: This item is from our archives and was published in 2022. It is provided for historical reference. The content may be out of date and links may no longer function. Floyd Amuchie, CPA, has ...