Customer journey mapping is not new. In fact, it’s commonly used in consumer marketing. But despite its tremendous benefits, it has not been widely adopted in professional services. You see, customer ...

Discover techniques to improve your cold calling strategy and effectively engage clients, boosting your business acumen and building long-lasting relationships.

My husband and I run a small studio that does branding and packaging design. We seem to attract a lot of start-ups and small businesses—enough that we haven’t had to pitch a client in more than three ...

Maintaining communication and nurturing prospective client relationships is one of the most critical functions you perform as an adviser. It’s a delicate balance — you want to stay top of mind with ...

Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” These are words every lawyer planning prospective and existing client visits needs to take under advisement. Busy lawyers ...

Marketers sometimes encounter prospective clients whose needs and goals don’t align well with their agency’s core values or areas of expertise. To ensure agency-client relationships are mutually ...