In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from ...

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

As a solo entrepreneur who has built a successful yoga teacher training business, I've learned through experience that creating and promoting a consistent brand is as much an art as it is a science.

In the ever-evolving landscape of digital marketing, brands are constantly seeking innovative ways to engage their audience and stand out from the competition. One emerging trend that has gained ...

If there is one thing that Ava McDonald (COL ’24) values most, it is authenticity. Almost two years ago, as a junior in high school, McDonald was scrolling through her social media feed when she ...