Video demand-side platform TubeMogul reported that more than 20% of global spend running through its platform in the second quarter came from mobile, programmatic TV and display ad formats. Mobile ad ...

Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in ...

Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate the rise of programmatic in ...

Recently, Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition. We started with data-ists ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...

Sky has a clear roadmap for when digital TV (video-on-demand, mobile) will have the technology in place to be served programmatically. It’s programmatic platform, Sky Audio Visual Exchange (AVX), ...

New offering provides advertisers a centralized platform for planning TV campaigns, facilitating turnkey campaign activation and providing greater transparency into the curation of data-driven ...

A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and ...