Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

The road map is a vital part of product development. But only if it’s done correctly will it save your company from a rude awakening at launch time. Once the ecommerce juggernaut came to dominate ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

Story mapping, or user story mapping, is a powerful tool that helps software development teams visualize user journeys to prioritize work and ensure efficient development cycles. The term first ...

12 September 2006 MUSCAT -- Oman Product Map, a trade information web portal covering 72 sectors, was launched by Eng Ahmed bin Hassan al Dheeb, Under-Secretary at the Ministry of Commerce and ...

Privacy management software startup Osano Inc. today announced the launch of the multilevel Osano Privacy Maturity Model alongside a new Data Mapping product designed ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Knowles MEMS Microphones in Apple iPhone 7 Plus Patent-to-Product Mapping" report to their offering. Knowles was the ...