Pricing for the latest model year, the 2026 Prius Plug-In Hybrid, begins at $33,775 for the Prius Plug-In Hybrid SE, with the ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...

Where's the medal for most improved? Personal growth is an underrated superpower that’s perfectly exemplified by the 2024 Toyota Prius Prime we spent a year driving. After its snoozy beginnings as a ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. Even the earliest images released in late 2022 showing a ...

The Prius is known for being one of the most reliable and fuel-efficient cars in Toyota's lineup. It's been teased by many people over the years, but if you're still laughing at the Prius, the joke's ...

We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. The 2024 Toyota Prius Prime XSE and 2024 RAV4 Prime XSE sit at the top of their ...