Pearson, one of the largest textbook publishers, is looking at technology to improve its business. Moving to the blockchain and NFTs would give Pearson some sales from resold textbooks, its CEO said.

Pearson CEO Andy Bird wants to mint the company’s ebooks as NFTs to maximize its profits, in perhaps the most brazen misuse of the blockchain we’ve seen yet. Turning digital textbooks into NFTs would ...

College tuition is expensive enough on its own, but college textbooks make the financial burden even more unbearable. Pearson Education — the British publishing company responsible for a huge portion ...

Posts from this topic will be added to your daily email digest and your homepage feed. But is there any reason to do it? But is there any reason to do it? is a senior tech and policy editor focused on ...

Education publishing company Pearson is looking to make money every time people resell its expensive college textbooks — by turning those textbooks into digital non-fungible tokens (NFTs). In other ...

NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first ...

British-owned education publishing company Pearson announced the creation of a new platform-- Pearson+ -- that will attempt to offer students more financially flexible ways to access college textbooks ...