It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...

Pantone's 2023 color of the year isn't Barbiecore pink – though the color institute knows well how hot pink has taken over the color-sphere over the past several months. The Pantone Color Institute ...

Its latest pick is none other than Viva Magenta 18-750, which it describes as "a shade rooted in nature descending from the red family and expressive of a new signal of strength." Other words the ...