Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. AI has, in some ways, always ...

Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold when users engage with Copilot before ...

Google has ended free full-web search for Programmable Search Engine and capped the free tier at 50 domains, forcing partners ...