Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming increasingly difficult as Google continues to get ...

Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

There's a legend in the PR industry: the publicist who showed up to work for 10 years without ever once actually sending a pitch. Supposedly, he just sat there checking his email and pretending to ...

Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging ...

Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be ...

The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

The Request for Proposal (RFP) has long served as a foundational process in the industry and is considered as a gateway between brands and agencies to forge new connections and partnerships. However, ...

SearchAtlas’s AI PR Platform Gets a Major Boost New York, United States – December 28, 2025 / Search Atlas / SearchAtlas has unveiled a major upgrade to its AI PR platform through the integration of ...

Proposed statements traditionally respond to requests from policymakers, ACS members, or ACS governance. While ACS committees normally take the lead in developing statements, a statement also may be ...