Aside from that old story about people wanting horse carriages instead of cars, the move-fast-and-break-things motto is probably the biggest cliché among tech startups. However, in the past years, ...

I’ve run a digital marketing agency since 1999 but it was only in 2015 that we passed $1M in annual revenue, a goal I’ve worked toward for over 15 years. For most of those 15 years my agency’s ...

How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

Not all metrics are good metrics. Merely because a brand is well "liked" on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full ...

At a recent industry event I caught myself remarking that as an industry – operating frequently at the speed of light to meet the business needs of clients, ourselves and our people – we sometimes ...

I got a wakeup call from reading “You Need to Manage Digital Projects for Outcomes, Not Outputs,” a Harvard Business Review article by Jeff Gothelf and Josh Seiden. The headline says it all. How many ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews ...

COVID-19 has forced businesses to focus more keenly than ever on how work gets done. It's never been clearer that work must be treated as a business-critical asset. It demands the same management ...