TMP Directional Marketing, a local search and yellow pages agency, releasing results of a comScore-conducted study, said a third (33%) of consumers still consider print Yellow Pages to be their ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...

Pre-internet, local businesses marketed themselves offline via traditional channels like print, radio, and television. Then, with the emergence of the internet, online promotional opportunities were ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...