According to a blog post, since launching last year, thousands of companies have used Facebook’s offline conversions tool to measure the impact their campaigns have on offline purchases. Now, these ...

Determining attribution for offline conversions is one of the biggest marketing challenges for location-based companies—and it is also critical to understanding a buyer’s journey. Digital marketing ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...