Business-to-business companies use a strategic narrative marketing approach because they want to lead markets, stand apart and say something compelling. Further, it is a proven method for defining an ...

Compelling brand narratives inform, educate, and influence. And in a world where products and services may often seem indistinguishable, powerful narratives can be game changers. When we speak about a ...

Master narrative intelligence to avoid five storytelling blind spots that prevent leaders from achieving strategic influence through executive communication.

The way a story is delivered can make or break it—and that includes the literal voice in your head. A good narrator needs to have knowledge of different story types and perspectives, a good grasp of ...