Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three years. About 43% of marketing pros already use AI to automate repetitive tasks ...

In marketing's dynamic landscape, emotional intelligence (EI) is a critical driver of success. EI goes beyond mere transactional relationships to create genuine, lasting connections with audiences. By ...

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...

Since 2019, the Effies have celebrated the most effective advertising work in South Africa. Setting the global standard for 'Ideas that Work', by recognising campaigns that deliver positive impact for ...