“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent ...

Financial modeling allows both advisors and clients to dive deep into the “what-if” scenarios that life may throw at them.

Mathematical modeling has been a powerful tool for policymakers grappling with COVID-19 to help predict how targeted actions can impact the rates of infections, minimize the risk of exposures, ...

Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling (MMM) can work for them and how to get the most from it. Modeling measurements are often ...