Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint and communicate the essence of your small business and what it ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

To lead with purpose, you must know your company’s ‘why’ When the right purpose is activated, it provides a strategic filter for decision-making and a north star in times of uncertainty.