To increase conversions on your e-commerce site, you must consider the user experience. Driving website visitors to the checkout page is challenging enough, but additional complications can cause ...

When I began my career in the pro-audiovisual industry two and a half decades ago, innovation was steady but slow. New AV solutions were conceived, developed, launched and matured over several years.

As a manager, it’s easy to get caught up in the day-to-day grind of fixing processes, eliminating bottlenecks, and streamlining workflows. We focus on reducing friction—the things that get in the way ...

The share of friction-related costs in a car constitutes a significant part of operational expenses and can reach 20-30% of total fuel consumption, depending on driving conditions and vehicle ...

Surface modification of medical devices allows manufacturers to maintain the mechanical properties of materials while adding specific functionalities at biological interfaces. This optimization is ...

Oil additives play an essential role in maintaining car engine health. They provide additional lubrication, protect against wear and tear, and help remove impurities and build-up from your engine.

Noël Brunetière does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...